what a brilliant way to reach the tastemakers via influencer street crowds. ralph lauren brings tweed, luggage colored oxfords, bowties + newsboy caps to the forefront of fashion by dressing 300 people in 1930′s/1940′s styled clothing. bike riding through various nyc neighborhoods, they drew attention on their tweed run as they were visually representing one specific era.
take a look at bill cunningham’s “natty” ny times shots + voice-over video [Bill Cunningham\'s Natty] to see how they made an impact by simply getting together and spending a few hours enjoying the day and drinking tea on fine bone china.
as a social marketer, i think of how to reach the masses via word-of-mouth. whether this was intended to drum up conversation or hosted merely for fun, it made me take a step back. perhaps i should take my strategy back to basics.

{images taken from nytimes.com}

































