’ CategoryI never realized what a big deal International Women’s Day (IWD) was until I worked on a client project surrounding the cause. Who knew that on March 8, women worldwde took celebrate the economic and social achievements of women. As an American citizen living in Brooklyn, New York and working in New York City, I am quick to forget that not all are blessed with the accommodations, freedom, and luxuries that I have and my naivete takes over me.
This IWD, I was fortunate enough to celebrate with Jane Wurwand, the Founder and Owner of Dermalogica and The International Dermal Institute. Raised by a widowed mother, she and her three sisters learned the importance of utilizing their educations to the fullest extent and empowering themselves to establish secure futures.
Fortunately, Jane was successful enough to build a stable business and foundation that allows her to actively support organizations that empower women and girls. Taking her passion a step further, Jane founded Financial Independence Through Entrepreneurship (FITE) for women around the world, a global empowerment platform powered by Kiva.org, the nonprofit leader in microfinance.
Did you know that women are traditionally more likely to be denied a loan by a bank and often face high levels of financial discrimination? Raised by parents who taught me I can always succeed, my mother empowered me to take control of my finances and helped me set up a savings account at the ripe age of 7. It took me a while to understand, but not everyone has a mother encouraging their daughter to become independent.
In fact, 70% of people who live below the poverty line are women while 66% of the world’s work is performed by women and we still see the glass ceiling. In order to figuratively break this dome, we need to empower women worldwide to become financially independent.
To make a difference, purchase a FITE-sleeved Dermalogica product and redeem your code. On your behalf, Dermalogica will donate a $1 microloan to a female entrepreneur in the country of your choice. After a few weeks, you’l receive information about the entrepreneur who is benefiting from your action.
To learn more about Dermalogica and FITE, join the conversation on Facebook and Twitter.
